In Europe, all roads lead to Vienna, and there is something to learn from that.

The other night I was playing around with Flock, Teleport’s app to find the best city for meeting  your distributed team. I imagined a situation where a team that has just one member in every European capital has to show up at a face to face meeting. Something like the European Council meetings where every head of state attends.

If we decided in a democratic way, what would be the best city for this meeting? Perhaps London? Why not Berlin? Nope. Flock suggests that the winner is Vienna. And to think of it, there is a lot of logic in it – after all, Vienna is pretty much in the geographical center of mainland Europe.


This experiment raises many interesting questions, such as what would actually change in the world, if we picked group gathering locations by current optimum, not by inertia? Would superstars plan their concert tour schedules differently? Where would the most popular tech conferences take place? Where should a nomadic team meet in March and where in November, depending on where their participants take off from?

The tech for these answers is already here. So, all you need to do is feed in your question.